From clarity to
confident execution
MELD embeds in your business and turns your goals into work that moves people and moves business. Strategy, creative and CX from one team that’s already in the room.
You’ve got pressures. We’ve got solutions.
Bigger goals. Smaller teams. Less time. Fine by us.
The message won’t land.
We find the one thing worth saying, and say it so people feel it.
New leaders, new approvals, new priorities.
When the org chart changes, we don’t. We keep the why behind every decision, so the work survives the next reshuffle.
Good strategy gets lost in the handoff.
The team that shapes the strategy makes the work, so the thinking makes it all the way to market.
The marketing works.
The experience doesn’t.
When the journey is the problem, our CX and UX specialists fix the journey.
Too much to do.
Not enough hands.
We flex to fit, from one asset to a full campaign. Senior people on every job, and no ego on any of them.
MELD brings clarity, relief and results.
Chemistry is how we work.
Confidence is what you get.
Connection Chemistry is the chain reaction that happens when insight, strategy, creativity and trust come together. Embedded Confidence is what it creates. We don’t advise from the sidelines. We work inside your business, learn your markets and priorities and stay close to every decision. So you can stand behind every piece of work.
Connection Chemistry
How we work. Insight, strategy, creativity and trust, as one team
Embedded Confidence
What you get. A partner inside your business, so you can move with conviction.
- Get inside the problem
- Get everyone aligned
- Get it out the door
THE ENERGY OF NEW YORK, AND THE SPEED OF DUBAI
Our exceptionally talented team is made from a meld of various disciplines in advertising, working collectively to unlock the full potential of every brief. So, rest assured that no matter your advertising challenge, we’ve got it and you.
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Whether it’s email, print, video, out of home, or animation and motion graphics that make you go “ooh,” creative excellence is at the heart of every execution.
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As well as strong creativity, we pride ourselves on our ability to develop solid strategies; be it value propositions, brand strategy, journey mapping, to name a few, we always have a clear why behind every what.
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We also get creative with code, producing immersive UX/UI that encourages dwell time, standout web dev and design, as well as other essentials online like SEO, QA and more.
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Beyond a simple hashtag, we create highly engaging public relations, experiential, promotional, and social campaigns that put the influence in influencer marketing.
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Ensuring the message is always received as we conceive it, we also specialize in media planning, buying, programming and then some, so nothing is lost in translation.
Senior people. In the room. On the work.
The leaders you meet are the leaders who do the work, from first brief to final file. Less ego, more energy.
Derek Wood
CEO, Executive Creative Director
Derek founded MELD in 2015 after more than a decade as a copywriter and creative director at New York agencies, including Havas. He’s written for everyone from Apple and McDonald’s to Pfizer and the New York Stock Exchange, everything from crackers to cancer drugs. Today he leads MELD across New York, Dubai and Riyadh. He’s still hands-on with the work, and still focused on making clients’ lives easier and making them look like rock stars.
Scott McAuslan
Creative Director
Scott may be the only creative director alive with a back catalog of self-published animal magazines, complete with typewritten layouts and hand-developed film. Today he leads MELD’s creative, bringing years of art direction from top New York agencies like HAVAS, SSW, Digitas Health, Heartbeat, and IPG and Omnicom Group . Every project starts with joy. As he puts it, at MELD “you aren’t just showing up to work, you’re showing up to your home.” Off the clock, he’s cheering on his hometown Brooklyn Nets.
Cristina Johnson
VP of Business Development and Strategic Accounts
Cristina has spent nearly 20 years helping brands get clearer, more trusted and more chosen. Before MELD, she launched and scaled Evernorth’s national Home-Based Care brand, led field marketing for Cigna across Texas and Louisiana and built partner programs for more than 60,000 Nationwide advisors. She’s activated sponsorships with the Houston Texans and Dynamo, and she brings the same energy to every client relationship: sharp strategy, real curiosity and a story that moves.