THE SITUATION

When automotiveMastermind approached us, they were two entrepreneurs with an idea. Working closely with them, we developed an ongoing CRM program that integrated with their proprietary software.

OUR APPROACH

Using multiple channels, we created unique communications streams for four target audiences. As each piece had between 5 and 20 variables, we focused on ensuring that the copy felt personalized to each customer.

RESULTS

Click-through rates were as high as 52%
Conversion rates were as high as 38%
Annual revenue has grown from $0 to $46 million in 7 years

DELIVERABLES

Strategy
CRM Program – Digital, Direct Mail, Social