THE SITUATION
Every year, MetLife shares valuable insights and data from employers and employees in its Employee Benefit Trends Study. We were tasked with creating Sales Enablement materials for several verticals: Public Sector, Healthcare, Expat, Small Business, PEO and Chamber of Commerce.

WHAT WE DID
After learning the EBTS inside and out, we worked with a cross-functional team to create materials that shared insights relevant to each audience, in this example, the Expat vertical.

RESULTS
All campaign elements were delivered quickly and launched successfully. The cohesive campaign style furthers MetLife’s image as an authority in this space and serves as a foundation for lead nurture efforts and sales presentations.